During hard economic times
<http://www.bizcrunch.net/marketing/should-we-panic-from-the-lehman-debacle/>
– like the one we are in right now – many things are cut off from
people's budgets. Personal expenses are drastically cut down. Business
expenses are not exempt as well. Somehow, people find ways and means by
which to lessen spending in order to weather the financial storm.
Peripheral spending and nonessential expenses are usually the first to go.

If you are thinking of cutting off your SEO expenses because of the
credit crunch, you might want to think again. Ephipany Solutions
explains the situation
<http://www.epiphanysolutions.co.uk/payperclick/18791136/Credit-crunch-not-a-good-reason-to-cut-SEO-spending>:

Firms should not cut back on search engine optimisation (SEO)
spending because of the credit crunch, it has been argued.

Daniel Robinson of Vizcom Design Limited suggested that SEO
strategies can play an important part in the success of a business
and claimed that such marketing strategies can help firms to stand
out in the marketplace.

Indeed, this is particularly imperative during times of economic
difficulty, he remarked.

The spokesman said: "Marketing and SEO can be key to helping some
businesses to differentiate themselves from their competitors during
a recession and win vital work to keep them going or even grow."

I see the sense in what he is saying. There are peripherals that may not
help you keep afloat but SEO just might do the trick in these hard times.